Logo Design that Stands the Test of Time
Create the symbol that represents your company in a digital era, compatible with all types of media and devices. Brands that stand the test of time are businesses that thrive.
The logo is usually the most memorable element of a brand. In a condensed form, it embodies the strategy, the value proposition, and the way people feel about the brand.
At an early stage, the logo serves as the visual representation of a company, product, service, or individual. Eventually, in the medium to long term, it becomes the reflection of the customer’s experience with the brand, across various communication channels—from business cards to the website.
Working with the client to identify the company’s mission and values, as well as understanding the needs of the target audience, are essential factors for positioning the brand in the market and distinguishing it from the competition. Designing a logo is not just about design—it is also about strategy and planning.
Logo Characteristics
- Vector Formats: AI, PDF, EPS, SVG
- Image Formats: JPG, PNG, PSD
- Color Version
- Black and White Version
- Color Systems: PANTONE, CMYK, RGB, and HEX
- Horizontal and Vertical Versions
- Social Media Icon
- Reference of the Font Used
01
Briefing
Working with the client to evoke emotions, context, and meaning are fundamental factors in creating a strong logo. A well-prepared briefing provides the necessary information to distill the essence of the brand.
02
Design
Keep it simple! A simple design, a strong character. Simple does not mean easy—quite the opposite. Feedback with the client is crucial to understand the brand and to convey it effectively to the target audience.
03
Awareness
Once the logo is completed, the work continues. For the brand’s success, it is necessary to build awareness. This requires the consistent and cohesive application of the logo across various uses.
